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the Loft Salon Now Open!

Republished from the Livingston Daily:

Salon with a heart for the environment opens in Howell

Owner is a former Howell High School student

A hair salon in downtown Howell with a heart for the environment and the health of its clients is the first of its kind in Livingston County.

The Loft — an eco friendly salon, 120 W. Grand River Ave., opened Oct. 27 on the second floor of the Heart of Howell building. The entrance is in the back of the building.

“There’s been a lot of interest,” owner Talia Wiley said Tuesday. “Word is really getting around. There is a large interest in the organic eco-friendly factor of the salon.”

The Loft will celebrate their official grand opening with a community ribbon-cutting ceremony at 1 p.m. today.

The salon is open from 10 a.m. to 7 p.m. Tuesday through Friday and 10 a.m. to 4 p.m. on Saturday.

To reduce its impact on the environment, the Loft stylists use hair care products that do not emit toxic fumes or spray harmful chemicals into the air.

Loft stylists use hair colors that are PPD-free. PPD, short for paraphenylenediamine, is a chemical substance some experts believe causes itching, skin burns and allergic reactions in some cases. The salon’s products also are gluten free.

“It’s a new concept for downtown,” said Pat Convery, president of the Howell Area Chamber of Commerce. “I think it’s going to draw a new customer base to our downtown, many of whom may not have ever been here, so these new folks will get to experience and shop and dine downtown.”

Wiley, a former Howell High School student, purchases all-natural shampoos, conditioners and other hair care products for her salon from O Way, an Italian company that specializes in chemical-free products.

Clients also may bring in their shampoo bottles for refills at a 20-percent discount.

Wiley purchases hair colors from O&M, an Australian company with facilities in the United States.

The Loft also uses washable hand towels instead of paper towels. Large window also let in natural light and reduce the amount of electricity needed for the day.

The stylists use vinegar, baking soda, cleansing alcohol and other cleaning materials at the end of their work day to further eliminate harsh chemical in the salon.

“We’re trying to reduce our carbon footprint,” Wiley said.

Contact Livingston Daily business reporter Noe Hernandez at 517-552-2854 or nhernandez@livingstondaily.com

the Loft - Howell Michigan